Marketing and Advertising

BUS330 | First OR Second Semester
ELECTIVE ⬜9 ⬜10 ⬛11 ⬛12
⬜DMACC ⬜NCAA ⬜RAI 

Marketing is a one-semester course designed to introduce marketing by using a customer value framework. The class will cover marketing principles including: customer value, building and managing customer relationships, market research, market segmentation and targeting, buyer behavior, pricing, product development, and promotion. In addition, students will write targeted social media ads, perform demographic targeting, learn social media content promotion strategies, how to measure key performance indicators, advertising budgeting, and proper content scheduling.