Sports and Entertainment Marketing

BUS310 | First OR Second Semester
ELECTIVE ⬜9 ⬛10 ⬛11 ⬛12
⬜DMACC ⬜NCAA ⬜RAI 

A one-semester class covering sports marketing and marketing within the entertainment industry. Both marketing techniques of professional teams and colleges, as well as the use of sports teams and players to promote products and businesses, will be covered. Topics include public image, marketing plans, sponsorship pricing, recreation marketing, event management, fun fan activities, ticket sales, and legal issues.